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Plain cigarette packaging is effective and should lead to 300,000 fewer smokers in the first year after being introduced in the UK, a major new study suggests.
Data from Australia, which imposed the policy in 2012, found that restricting the colour, size and font on packages was associated with a noticeable drop in the number of people smoking in the first 12 months.
Other data reviewed by the researchers suggested that plain packaging prompts a four per cent increase in attempts to quit Cheap Cigarettes, and makes it less likely non-smokers will choose to start Tobacco Shop.
Dr Jamie Hartmann-Boyce, from Oxford University, who co-wrote the Cochrane review of previous studies, said: "Our evidence suggests that standardised packaging can change attitudes and beliefs about smoking Newport Cigarettes Website, and the evidence we have so far suggests that standardised packaging may reduce smoking prevalence and increase quit attempts."
The team found that the number of people smoking as a proportion of the Australian population a year after plain packaging came into effect decreased by 0.5%.
A comparable impact in the UK would mean a combination of 300,000 extra people quitting or not taking up smoking, in addition to the overarching decline of the habit Newport Cigarettes.
In Australia, packets already displayed disturbing graphic health warnings before 2012, suggesting the accelerated dip in smoking was specifically due to the less colourful and interesting packaging.
The new UK rules Marlboro Lights, which derive from EU regulations Wholesale Cigarettes, mean cigarettes can only be sold in cuboid-shaped packages of a single colour, with a flip top rather than hinged lid and uniform font.
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